Libra has one of the largest and most diverse collections of wholesale interior design accessories and furniture across Europe.
and new identity
Its products are stocked across some of the most prestigious department stores in the UK, including Fenwick, Selfridges and John Lewis.
Over the past 40 years, the company has evolved from a small niche range to a large spectrum of beautifully crafted products across accessories, lighting, furnishings and furniture.
Libra knew that a repositioning of the brand was needed to reflect the new diverse product range, and to show the heritage of the company, which dates back to 1972.
Our research and workshops defined a new creative vision: ‘Distinctive Interiors’. The new identity mark is inspired by Libra’s first ever product - a pair of brass scales - which harks back to its rich history. The crest pushed Libra’s new positioning and helped to establish it as a leading designer furniture brand.
Work undertaken included full brand guidelines, advertising, packaging and digital design.
The brand repositioning has allowed Libra to grow into new territories internationally and has strengthened its trade and consumer presence globally.