When a trend isn’t a trend

As we consider what the New Year will bring, the marketing team at Cubiq, shares what we can’t afford to ignore in the marketing world for 2018. As a rule,...


Content is King

Elyssa Fagan, PR and Marketing Manager at Cubiq looks at the continual rise of content marketing, and why you should be getting stuck in. Utilising content as a sales tool...


Retail: What’s Changing?

BHS was one of the many high street chains to collapse, and this hasn't been the last. But, what changed in the retail market and how did businesses evolve to...


The Old Adage

Elyssa Fagan explores the question: In this day and age, does advertising really work? As someone with a heavily PR-led background, I work with third party media sources to cover...


PR, Trumped

Whatever your thoughts are of the man, the US president has shown that he knows how to work the media to his advantage. PR & Marketing Manager at Cubiq, Elyssa...


The Power of Influence

Over the past few years there’s been a relatively new word floating around in the marketing and PR world, the ‘influencer’ but what could an influencer bring to your brand?...


Communications: Agency vs. In-house

The age-old question: pool resource in-house, or appoint an agency? When looking at your marketing and PR resource, a business has a number of questions to answer, and a number...


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