Paul Cummins

We provide PR and social media management services to the internationally renowned artist, Paul Cummins MBE, the man behind the large-scale installation, ‘Blood Swept Lands and Seas of Red’ which saw 888,246 ceramic poppies, one for every British and Colonial soldier killed in the Great War, fill the moat of the Tower of London in 2014. Blood Swept Lands was visited by over five million people from across the world, and the poppies were sold for £25 each, with 10% of each poppy purchased being donated to six service charities, raising £9.5 million.

Our PR & Marketing Manager has been the media representative for Paul Cummins since September 2014, supporting him every step of the way setting up media appearances across broadcast, print and digital media, as well as being his media liaison, as well as creating proactive and reactive campaigns; when she joined Cubiq in 2016, Paul followed suit.

Now, our PR team continues to provide communications management, consultancy, press representation, crisis communications support, copywriting and social media management for Paul, dealing with every aspect of his communications, including across the Poppies Tour, presented by the 14-18 NOW, the UK’s arts programme for the First World War centenary.

The Poppies Tour has seen the two key sculptural elements, Wave and Weeping Window from the original installation, go across the UK, giving everyone the chance to experience the impact of the ceramic poppies in a range of places of particular First World War resonance. Since the tour began in 2015, the poppies have been displayed in 13 locations and viewed by over 3 million people.

Throughout our time representing Paul Cummins, we have secured numerous editorial pieces of coverage within top nationals including The Sunday Times, The Guardian. The Telegraph, The Independent, Daily Express and the Daily Mail, numerous national magazines, as well as international media. On top of this we’ve secured interviews on top broadcast news stations across both television and radio and managed a guest judge appearance for Paul on the second season of The Great Pottery Throw Down in 2017. We continue to place, monitor and liaise with various national, regional and international media titles for Paul.