- Social Media Marketing
- Online Marketing
World-renowned florist, Paul Pryke OBE approached us to help us with her social media, retargeting and email marketing campaign to launch her online flower boutique selling bouquets of designer flowers nationwide. Cubiq was also tasked with designing a customisable landing page on the Paula Pryke website to capture customer data and grow the consumer database.
After the landing page was created to the requirements, the PR & Marketing team at Cubiq set about building an awareness campaign for the launch of Paula’s new venture, across PR and social media.
This campaign was devised to raise awareness of the new offering from Paula, re-engage her current fans who would be interested in purchasing a bouquet from Paula, as well as drive general consumer enquiries and purchase around key seasonal dates for floristry and the garden world, such as the Chelsea Flower Show.
Between May and July, 24 emails were issued to a segmented database of up to 1,500 people per email.
The average open rate was 40.9% and the average click-through rate was 7.1%. We also achieved coverage within Woman & Home, Housetohome.co.uk, The Florist, Wedding Magazine, Homes & Gardens, as well as regionals, EADT, Cambridge News, IP Resident and West Suffolk Resident for Paula and her new venture.
Paula then approached us to look after the launch of a completely new venture, the re-opening of a new pub and restaurant in a local Suffolk village; the newest business for her and her highly established architect husband, Peter.
The pub, The Weeping Willow, resides in Barrow, Bury St Edmunds. Paula and Peter bought the seventeenth century pub when it was in dire need of repair, renovating and extending it to an amazing specifiction.
We helped launch the pub to the consumer market, managing the pub’s social media channels, as well as helping with content for the website, activating a PR launch campaign and assisting with consultancy and ideas for future promotion, development and sales.
During the six month period, we achieved these great stats for the Weeping Willow:
- 150,064 organic impressions
- 4,547 total engagements
- 384 link clicks
- 920 followers
- 1,761,536 impressions
- 18,625 engagements
- 2,089 clicks
- Increased fans by 251% to 2,383
- 19,295 engagements – an increase of over 643%
- 18,768 likes
- 527 comments
- 1,266 followers
- Circulation Total: 1,449,835
- Readership Total: 4,423,160