- Social Media marketing
We provide social media, SEO & PPC management for VMS Vehicle Hire, the private hire branch of VMS Global – UK’s leading specialist fleet management company.
VMS Vehicle Hire is committed to great prices and great service; with over 15 years experience in vehicle hire across four UK sites, including Stevenage, Warrington, Sunderland and Tamworth. The nationwide delivery and forward-thinking rental services of vehicles including 4x4s, cars, vans, HGVs, refrigerated vans/trailers and dual control have made them a leader in their field and they are set to grow.
Our PR & Marketing Team’s job was to focus on increasing VMS Vehicle Hire’s brand awareness and ultimately raise engagement levels across all social media channels, generate more traffic to the website via an integrated SEO and PPC strategy and ultimately, drive enquiries to the business, and therefore aid in increasing sales.
Cubiq’s main objectives included the following:
- Full Social Media Management (Facebook, LinkedIn & Twitter)
- Management of all PPC advertising on behalf of VMS Vehicle Hire
- Marketing Consultancy with a view to extend marketing activities
- Increase traffic, engagement and uptake of vehicles from a B2C audience, as well as from smaller B2B audiences
The team began working on setting up social media platforms, unifying audiences and strengthening each individual channel through relevant branding and content. PPC campaigns for each VMS location were initiated, utilising set keywords for each vehicle category alongside tailored ads. Metadata issues were also implemented across the new website, to showcase the now enhanced offering, with the company reaching across numerous locations.
Once the foundations had been set up, the team could get to work on the day-to-day running of the account, which includes ongoing management of all social media, SEO and PPC platforms all with the aim of further driving traffic to the website, raising engagement and encouraging enquiries and ultimately, conversion..
So far we have:
- Fully managed all VMS Vehicle Hire’s social media channels
- Otptimised Facebook PPC advertising campaigns
- Created vibrant digital graphics to modernise the brand
- Assisted in the launch of new vehicle rental branches in Tamworth and Warrington.
a 150% increase in website traffic
280% increase in Facebook engagement
225% increase in Twitter engagement
131% in LinkedIn engagement
In one month alone.
Using exactly the same budget as previously managed in house, we improved AdWords (PPC) from March 2018 to June 2018 as so:
Clicks by 241% – from 3,915 clicks in March to 13,361 clicks in June
Impressions by 10% – from 241,212 in March to 264,468 in June
Click Through Rates by 58.80% – from 3.18% in March to 5.05% in June
Decreasing Cost per click by 56% – from £1.32 in March to £0.58 in June
Find out how we can help your brand fulfil its requirements, reach new audiences, generate buzz and increase sales. Contact us today.