Setting hair since 1954
Rebranding a classic to still be a classic.
Bristows is one of Britains oldest haircare brands.
Famous for styling products, including hairsprays, mousses, and dry shampoos. Established in 1954, the brand emphasises high-performance and vegan-friendly products. Their products are available at retailer including B&M, Savers, Amazon, Bodycare, and Home Bargains.
A simple and effective aesthetic focusing on the product.
The simplicity of the old packaging and brand was retained, whilst bringing everything into a condensed streamlined new look. The colours we’re retained across the master and secondary packs. The typography and logo we’re refreshed for a classic and clean look with no unnecessary complexity to tell the story of the simplicity of the product and ingredients.
Simplicity, effectiveness, and purpose.
Everything was positioned around communicating a sense of trust, quality, and ease of use while maintaining a friendly aesthetic.
It’s aimed at a customer who want a straightforward, high-performing haircare product without any unnecessary frills.
Dry Shampoos are where the fun happens.
The core mouses and hairsprays products, have a strict colour palette per product. But the Dry Shampoos have been given the freedom to showcase illustrations and patterns, to give each fragrance its own distinct personality.
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