Setting hair since 1954

The brief

Rebranding a classic to still be a classic.

Who are Bristows?

Bristows is one of Britains oldest haircare brands.

Famous for styling products, including hairsprays, mousses, and dry shampoos. Established in 1954, the brand emphasises high-performance and vegan-friendly products. Their products are available at retailer including B&M, Savers, Amazon, Bodycare, and Home Bargains.

The rebrand?

A simple and effective aesthetic focusing on the product.

The simplicity of the old packaging and brand was retained, whilst bringing everything into a condensed streamlined new look. The colours we’re retained across the master and secondary packs. The typography and logo we’re refreshed for a classic and clean look with no unnecessary complexity to tell the story of the simplicity of the product and ingredients.

Dry Shampoos are where the fun happens.

The core mouses and hairsprays products, have a strict colour palette per product. But the Dry Shampoos have been given the freedom to showcase illustrations and patterns, to give each fragrance its own distinct personality.

"The rebrand has not only boosted sales but also strengthened our brand’s position in the market."
Annie Anstey, Bristows

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