A campaign to capture, over 20 million passengers
The brief
To create a campaign that engages, enhances and increases spend per footfall throughout the Christmas period for Manchester Airport Group.
The campaign
A 360 print, digital and tactile campaign across three airports.
Capabilities Showcased
Brand. Packaging. Motion. Illustration.
Over five hundred passenger touch points
The Christmas launch campaign ran across three airports over a two month period, with over 500 touch points created to drive sales in the departure lounge for over 20 million passengers.
Sparking Christmas cheer throughout the airport.
The campaign included animated screens, large format in terminal advertising, booklets, vouchers and a social campaign.
It's all in the detail.
Improved engagement and spend from passengers
Results.
With a positive uplift in passenger vouchers and offer participation throughout the two month period, showing an improved engagement and spend from passengers.
"Amazing conceptual work, and level of detail across all the individual assets."
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