Changing, enriching and
connecting lives through music
Reinvigorating a brand to reflect its core values, embodying music, art, and a forty-year heritage.
Enriching, enlightening, and entertaining.
Music at Oxford’s mission is to create and curate an eclectic series of high-quality events and projects in and around Oxford for the enjoyment of all.
Founded in 1983.
The brand was founded in 1983, and we wanted to retain some of the heritage and recognition from the original brand. Using the existing red and grey colour palette, a secondary complementary colour was introduced.
The logo mark was minimalist and ultra modern.
Yet versatile enough to serve as containers for imagery or icons, or even to become integral to the creative itself. These shapes form the foundation for all creative. By blending them with stylised line art and photography, we paid homage to the brand’s heritage while adding layering and depth to the design, mirroring the richness of an orchestra’s instruments.
The brand rollout including brand guides, digital and web assets.
Deliverables.
The final brand rollout included comprehensive brand guidelines, a complete e-commerce website, and digital, social, and print assets.
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