Giving confidence, through
naturally clear and healthy skin
Revamping a 20 year old brand to give it some oomph with the Gen Z audience.
A thoughtful and subtle revamp.
Witch Skincare was launched in 2002.
The brand is known for its special ingredient of Witch Hazel, a popular product range for teenagers with problem skin, blemishes and acne. The brand is a house hold name for Generation X, with the hero product being the SOS Blemish Stick. Witch wanted to open the product up to Gen Z audience with a tidy little refresh whilst not neglecting its older audience who still have an affinity to the product.
Building on the legacy
Being mindful of the current Witch audience and market recognition, whilst giving the brand a look that is in tune with the Gen Z consumer. The brand is famous for the iconic blue and green colour palette, which has been tweaked to give a punchier on shelf presence. Typography changed for a simple sans typeface mirroring the simplistic ingredients of the product. The logo mark keeps the two leafed icon with a new simpler look now housed in a simple crest.
With a punchier colour palette with a stripped back look.
A brand that sings with the Gen Z consumer.
Results.
Following the identity work, the rebrand was rolled out across all primary and secondary packaging, SRPs, FSDUs and POS material. All digital collateral across advertising, online imagery, website and social assets we’re created. A thorough brand guide was also developed for the brand.
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