Collaboration, without chaos
Building a brand from the ground up Workiro, a software platform to help streamline workflows, optimise collaboration and improve productivity.
Creating a balance
Workiro optimises and simplifies workflows, and the brand needed to reflect this balance of chaos to simplicity.
Working with the existing brand mark for Workiro, we set out to create a visual brand creative that encapsulated Workiros core USP of simplifying the chaos of varying projects and teams collaborating across multiple software products into one seamless experience.
Removing chaos within the brand creative
The design creative centred on experimental flow shapes, symbolising how Workiro adapts to the dynamic needs of teams, projects, and products. These organic shapes represent the flexibility and adaptability of the platform in a visual form, while still maintaining a sense of order.
Brand Assets and Digital Communications
For a consistent digital experience, a comprehensive suite of assets were developed from the master creatives, including social assets, platform UI, digital imagery, explainer animation alongside e-books. All assets incorporated the soft gradients and glass-inspired abstract shapes, reinforcing the idea of transparency and the flow of precious, insightful data.
An uptake of 30% of the UKs Top 100 accountancy firms
Deliverables.
An in-depth brand guide was also created to ensure the Workiro team could consistency deliver new assets across all digital touchpoints following the launch.
The result? A brand that mirrored the Workiro platforms core usp’s whilst giving them a truly distinctive look within their industry space. Following the launch of the brand and a fill explained animation, Workiro saw an uptake of 30% of the UKs Top 100 accountancy firms who bought into the new disruptor to the market place.
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