Audi is one of the world’s leading car manufacturers and its iconic four-ring logo has become a symbol of quality, reliability and style. As its slogan suggests (Vorsprung Durch Technic – Advancement through Technology), this motoring giant is at the forefront of industry development and is one of the best-selling luxury automobile brands in the world.
From inception to delivery
We were approached by the Audi team in 2015 with a brief to create a publication that would utilise their extensive database. The aim was to engage these contacts on a localised level, reflect their luxury brand and ultimately increase sales.
With such a huge amount of news, products and messages that need to be communicated, the challenge was to create a platform that could carry everything Audi has to offer, while maintaining a personal focus.
As experienced publishers we pulled on our extensive knowledge of all things print to create a tailored magazine unique to each dealership. The publication generates a personalised and localised focus that includes lifestyle messages relating to specific Audi models, local lifestyle brands and other high-end products.
We manage the project from inception to delivery providing creative design, assistance with editorial, full photography services, and management of the printing and final delivery processes.
For the past three years the publication has been published bi-annually and has proved to be a highly effective marketing tool; building brand personality, decreasing advertising spend and, most importantly, increasing dealership sales.
"Cubiq showed incredible talent in designing a customer magazine for Robinsons Audi which adhered to brand standards but with a flair of originality.
"From finding and mapping photography locations to working with us to amend the editorials - everything was done quickly, accurately and with such professionalism. We have quickly built a fantastic relationship with the team, making the production of this bi-annual magazine the most exciting activity of the year.
"Our customers go out of their way to show their appreciation for the magazine, and how, in turn, it has made them feel appreciated by us."
Georgia Rowe, Marketing Executive, Robinsons Audi
